Jujuy officials announced on April 5 that more than 20,000 visitors traveled to the province during Holy Week, resulting in a significant boost for the local economy. The Tourist Observatory reported an economic impact exceeding 6.964 billion pesos, with average stays of 2.7 nights and daily spending per person above $125,000.
The influx of tourists is attributed to recent promotional efforts in Buenos Aires and Córdoba, where the “Devoción en las Alturas” calendar was presented to attract visitors seeking both rest and spiritual experiences.
Minister of Culture and Tourism Federico Posadas said: “El turismo crece con planificación y una identidad que se fortalece en cada evento. Esta Semana Santa fue clave para poner en valor nuestras tradiciones y ratificar el potencial de la cultura como motor de desarrollo y generación de empleo genuino”.
According to the report, the Quebrada region led occupancy rates at 87.5 percent, followed by Valles at 76.7 percent, Yungas at 72.4 percent, and Puna at 69.7 percent. Visitors were drawn not only by landscapes but also by ancestral rituals, popular faith traditions in local shrines (ermitas), and regional cuisine associated with religious observance.
The increased activity benefited various sectors including hotels, small business owners, and local artisans throughout Jujuy’s value chain. Officials say they plan to continue promoting Jujuy’s tourist destinations ahead of the winter season in hopes of building on these results through diverse offerings and service quality.
Additionally, authorities reported full occupancy for all trips on the Solar Train of Quebrada over the holiday weekend.
