The province of Jujuy concluded the year with a positive assessment of its cultural initiatives. At the Teatro Mitre in San Salvador, the Provincial Council of Culture (CoProCul) brought together cultural representatives and officials from more than 50 municipalities and municipal commissions to review achievements from 2025 and discuss plans for the coming year.
Federico Posadas, Minister of Culture and Tourism, emphasized the importance of culture for the region. “Culture is the value added that sets us apart. We are the national capital of Pachamama and we must highlight that,” he said during the meeting. Posadas noted that despite economic constraints, Governor Zadir chose to maintain or increase budget allocations for culture.
Tourism and culture are closely linked in Jujuy’s strategy. According to data shared at the event, tourism generates nearly one million dollars per day in economic impact and supports 28,000 jobs. Visitor behavior has changed as well; tourists now stay more than three nights on average compared to just one night previously, resulting in a significant increase in overall visitor numbers.
The Carnival of Jujuy remains a major attraction—described as both popular and unique—but authorities aim to extend festivities throughout January and February by working with local traditions such as Mojones de Maimará, copleras from Purmamarca, and January events in Tilcara.
Infrastructure investment was also highlighted. The province expanded its hotel capacity from 10,000 to nearly 14,000 beds over recent years. New hotels are set to open soon, including Hilton next year and Meliá in 2027. Improvements have been made to key routes: Route 34 is now established, Route 66 is expanding, and over 100 kilometers of roads leading to destinations like Reyes and Yala have been paved.
Another project underway is the reopening of Lola Mora scheduled for March or April, which is expected to become another important landmark for San Salvador de Jujuy. These efforts aim to transform the city from a transit point into a destination known for its cuisine, culture, hotels, and history.
A central theme at CoProCul was collaboration among different levels of government within Jujuy. As Posadas stated: “It’s not Buenos Aires driving policies toward Jujuy but rather municipalities, municipal commissions, and the province coordinating strategies together. Each locality brings its own characteristics but all move in the same direction.” He concluded: “Challenging years lie ahead. What has been achieved is substantial but what comes next will be even greater.”
