More than 16,000 tourists visited the province of Jujuy during the long weekend from November 21 to 24, generating an economic impact of over 4.7 billion pesos. According to data from the Tourism Observatory of the Ministry of Culture and Tourism, hotel occupancy reached an average of 70.52% across the province.
Minister of Culture and Tourism Federico Posadas stated, “These numbers reflect the sustained work we have been doing in promoting Jujuy as a destination. Achieving an average occupancy rate of 70.52% during a long weekend in November shows that the province has become one of the preferred destinations for Argentines throughout the year, practically without a low season.”
Visitors accounted for a total of 43,536 overnight stays with an average stay of 2.69 nights, indicating longer visits compared to other long weekends this year.
The Quebrada de Humahuaca region had the highest demand with a hotel occupancy rate of 81.44%. Other regions followed: Valles at 65.38%, Yungas at 58.38%, and Puna at 36.41%. The Puna region continues to attract specialized tourists despite logistical challenges.
Posadas added, “The Quebrada remains our star product, a World Heritage Site that attracts both national and international tourists. But we are also pleased to see tourism activity across all regions of the province—from Valles with its wine offerings to Puna with community and astronomical tourism.”
Among individual towns, Purmamarca led with a notable occupancy rate of 93.28%, followed by Tilcara (82.28%), Maimará (79.49%), and Humahuaca (77.41%). In the Valles region, San Francisco recorded a 70.62% occupancy rate; San Salvador de Jujuy reached 68.71%, showing growing interest in the provincial capital as both a base and destination; San Pedro had 61.34%; and Libertador General San MartÃn registered 58.98%.
With an average daily expenditure per tourist at $110,069 pesos, local communities benefited economically through increased business for service providers in tourism, gastronomy, retail, and entrepreneurship sectors.
Jujuy offered accommodation through 417 establishments providing a total of 12,347 beds; out of these visitors, 9,710 stayed in registered accommodations while another 6,485 used unregistered options.
“This was one of the last long weekends before the start of summer high season,” Posadas concluded. “The numbers give us great expectations for what lies ahead—Jujuy is well positioned with infrastructure, consolidated tourism products, and constantly renewed offerings.”
Authorities attribute these results to coordinated efforts between public and private sectors—including participation in events such as the International Tourism Fair (FIT) and promotional activities in Buenos Aires, Córdoba, Mendoza, and Tucumán—as they look ahead to further growth during summer with cultural events and festivals planned throughout northern Argentina.
