In the lead-up to one of Argentina’s major cultural events, Jujuy province has highlighted its growing reputation as a key tourist destination. Recent promotional activities took place in the Quebrada de Humahuaca region, with provincial leaders and national officials emphasizing the area’s cultural diversity and international recognition.
Governor Carlos Sadir led the efforts alongside Federico Posadas, Minister of Culture and Tourism for Jujuy, and Diego Valdecantos, Secretary of Tourism. Daniel Scioli, National Secretary of Tourism, Environment and Sports, also attended.
The initial event was held in Tumbaya with a new edition of Estación Carnaval. The gathering brought together groups from across Jujuy’s four regions—Puna, Quebrada, Valles, and Yungas—to showcase local traditions through music and dance.
Governor Sadir stated: “this fiesta allows us to show Argentina and the world what Jujuy is: its people, its entrepreneurs, and the enormous cultural strength that runs throughout the territory,” reaffirming tourism as a strategic focus for economic growth in the province.
Daniel Scioli noted Jujuy’s rising profile by saying: “Jujuy is the revelation tourist destination of the year,” attributing this success to “making tourism a priority within our productive development agenda.” He also described Quebrada de Humahuaca as “a unique tourist circuit in the world.”
The schedule continued in Maimará where provincial authorities celebrated receiving the Best Tourism Villages 2025 award from UN Tourism. This distinction places both Maimará and Jujuy on an international stage.
Federico Posadas highlighted community efforts to maintain local identity while inviting visitors to experience both natural and cultural heritage. He said: “Maimará is an inspiring example for other villages around the world that make great efforts to preserve and enhance their heritage,” noting that selection came from over 270 international applicants.
Other activities included visits to rural tourism initiatives and Bodega Yanay winery, which recently launched its first wines—adding value to regional tourism offerings.
Hotel occupancy rates remain high during summer months in Jujuy. Projections indicate these numbers could increase further during Carnival’s extended weekend. Local officials attribute this growth to ongoing public policies supporting tourism development in partnership with private stakeholders and national government support.
