The province of Jujuy is hosting the Passione Ferrari del Altiplano 2025, an automotive event that brings together over thirty vehicles from the Italian brand Ferrari. The event features a route through northern Argentina, with key stages including a midday stop at Salinas Grandes and an afternoon arrival in Purmamarca.
The landscapes of the Jujuy highlands serve as the backdrop for this gathering, which attracts collectors and Ferrari enthusiasts from various countries. Participants travel along high-altitude roads and visit notable sites in the Puna region. The contrast between the red Ferraris and the white salt flats has drawn attention from local residents, tourists, and motorsport fans who have gathered to watch the procession.
According to the Ministry of Culture and Tourism of Jujuy, “This type of initiative positions the province as a destination for international experiences, strengthening tourism promotion and increasing global visibility for Jujuy’s landscapes.”
